How to Conduct your First Makeup Consultation with a Client
Being a makeup artist is truly one of the most rewarding and fun jobs out there. I may be a little bit biased, but I genuinely believe this. One of the best parts of the job is making women feel beautiful and getting to know each of my clients personally. If you are new to this industry, it can be overwhelming.
It takes time to nail down the process of setting up your business, finding clients, and ultimately booking a roster of clients. However, today I want to focus on what happens after you book a first-time client and how you go about leading your makeup consultation from start to finish. Note that as you gain more experience in the profession, your process may adapt and change.
Figure out the logistics
Before you can dive into your first makeup consultation with a client, you have to do a little bit of groundwork. Meaning that you will need to determine logistics like will you travel to her or will she travel to you? Depending on this answer, what is a good time for you to meet? Determine the rate for your makeup services, including the consultation and day of. Don’t forget to add a travel fee if this factor is essential to you.
Ask the right questions
After you have laid the groundwork and have figured out the pricing and timing for your consultation, you will next need to send over a short email or survey detailing a list of questions for your clients.
Below are a few to consider.
Are you allergic to anything?
How do you usually wear your makeup?
How comfortable are you with false eyelashes?
Do you have any examples of what you like/the look you desire?
What type of event are you attending?
Describe your outfit for the event
Is there an area you want to highlight or an area you want to minimize?
Any other concerns that I should be aware of?
Feel free to add or update this list based on your client and what you know about them already.
After you receive feedback from your client, you can start preparing and packing for the consultation. This step will take time and thought as you will need to fill your makeup kit with everything you will need for the consultation, i.e., makeup, tools, face set up.
Look the part
On the day of your first makeup consultation, make sure you are dressed and styled for success. There is no “right way” to dress or style your makeup, but you should wear what makes you feel comfortable, confident, and professional. Your first makeup consultation is likely the first time you will meet this client, and you want to leave an excellent first impression.
You set the tone for your consultation by being confident, approachable, and knowledgeable about your work. Make light conversation with your client and try to get to know them as much as possible. It is important to build a relationship with your client. You want your client to feel comfortable addressing any concerns with you as they arise.
Do the work
Lastly, take all of your background knowledge on your client and do the work. Show your client what you can do and make her feel beautiful. Remember that this is your passion. Be enthusiastic, but be prepared to make adjustments. It is not the end of the world if your client dislikes something during the consultation; remain positive and flexible. It is your job to service your client and make them happy.
I know how nerve-wracking it is to approach your first consultation with a client, but trust that it will only get easier with experience. When in doubt, come back to this blog post and review it. You can always reach out to me via the comments or DM’s if you have any specific questions that I didn’t tackle in this blog post!