If you own a budding makeup artist business or you’re an up-and-coming freelancer, then your first challenge is to attract enough clients to help maintain your profitability. The best way to achieve that is by applying some marketing strategies. In any makeup course, it is always taught that being proactive and doing everything you can to promote your business every chance you get is vital during the startup phase.
Marketing your makeup services also requires resourceful and creative methods so you can stand out from the tough competition. Luckily, I have listed here 10 of the best ways to help you get started.
- Build a catchy website.
Having an online presence should be your primary step and for that you’ll need an attractive website. If you don’t have one yet, creating a website is now very easy because there are great templates for the makeup artistry business that are readily available. Makeup is very visual so you must have a stunning website that can “take your client’s breath away.”
- Offer an online booking system.
If you don’t have an online booking system, then you’re missing out on getting more appointments with less effort. An online booking system allows your potential clients to see your availability so they can consider the best slot that works with their schedule and book you with just a click. It’s a win-win for both you and your clients!
- Create a great online and print portfolio
Your portfolio will showcase your best work. Create yours with the definitive wow factor. An online portfolio is essential but you may also want to consider a printed portfolio of the absolute best photos of your best work. It can be very useful during in-person events or to display in your studio.
If you’re just starting out and you don’t know how to build your own portfolio, then this is where graduating from a reputable academy can be very beneficial. During your makeup course you would have had the chance to practice on models and take photos of your work which you can now use for your portfolio. If you didn’t undergo formal training, then you may start working for free on friends and family. Just make sure that these people give you permission to use their photos for your portfolio and marketing.
- Use social media channels.
This one is very important too. Today, it is necessary to have a presence on major social media channels. It’s an inexpensive way to promote your business and boost user engagement. And if you know your way around these social media platforms, you can build on your previous popularity and increase your brand awareness even more without the need to pay extra!
- List your business on Google Maps.
Register your business in Google Maps so that potential clients within your area can easily find you and interact with you. Most people today use Google to find anything they want, and that includes looking for makeup artists near them. Don’t miss out on this opportunity to get your business spotted easily.
- Use business cards.
One of the easiest and most effective ways to spread awareness about your business or service is by giving out business cards. Don’t just settle for a mediocre design, make sure that your business card is eye-catchy and will highlight your business name, location, services, and contact information. Hire an excellent graphic designer if you must. Just make sure that your cards are attractive enough to get the attention of your potential clients. You can hand out your cards to your target customers or give them to your current customers so they too can pass them on to their friends and colleagues.
- Post makeup tutorial videos online.
Another great way to showcase your skills to your potential customers is by posting makeup tutorial videos online. If you can come up with a truly great video of high quality then it will have a good chance to go viral. You could gain a reputation as a great makeup artist quicker than you thought possible.
- Attend makeup artistry fairs or local fashion and bridal shows.
Besides giving your potential clients an online experience through video tutorials, you can also demonstrate your artistic skills and promote your business all at the same time by participating in your local makeup artistry fairs or fashion and bridal shows. You can get a booth and showcase your portfolio and perform some makeup magic on models and brides-to-be in attendant. This is also a great chance to interact with fellow artists and grow your network. There will be hairstylists, even organizers, wedding planners, etc. You can bet that they are always in contact with potential clients who may be looking for makeup artists.
- Partner with photographers.
It can be a good business strategy to partner with another professional artist, such as a photographer. Partner with a photographer who is at the same level in your career so you can both lift each other up. Having a reliable photographer can help you strengthen your portfolio and you can exchange referrals to increase each other’s profitability.
- Offer loyalty cards with discounts.
Make your loyal clients feel appreciated by rewarding their support with loyalty cards. You can give them freebies or a considerable discount for your products or services. They will be very thankful for the gesture and increase their loyalty even more. They may even aggressively promote your business for free just because of this!
You can learn these important marketing strategies and more from the JTorry Makeup Academy. The good news is the academy now offers two options for you to take the course: in-person and online experience. I specialize in Bridal Beauty Hair and Makeup. It is one of the most lucrative areas in the makeup industry. But throughout the makeup course, I will be discussing other avenues so you can have a full grasp of what awaits you in other fields of specialization.
Our goal at the academy is to teach students the skills and techniques that professional makeup artists use to create awe-inspiring creations. I also teach effective client communication and business foundation or how you can start your own business in hair and makeup. If this might be something that can help you a lot in your career as a professional makeup artist, then please check out The JTorry Makeup Academy.
Did I miss out on a great marketing strategy? I would love to hear your suggestions in the comments.